Singapore · Asia-Pacific

From insight to action, across Asia Pacific

Sycamore is a boutique marketing and communications consultancy grounded in behavioural science - helping brands understand what shapes behaviour, connect with audiences and create change across Asia Pacific.

Guests at the opening of Kurunpa Kunpu | Strong Spirit for the American Hardwood Export Council, Melbourne Design Week 2023
ExhibitionKurunpa Kunpu, Melbourne Design Week 2023

We know the region. We turn insight into action, from strategy to delivery.

Who we are
Anna Meadows interviewing designer Nathan Yong at the launch of his Lifecycles collection, Singapore 2023
Media launchLifecycles by Nathan Yong, Singapore 2023

We started as a market research agency. Understanding what drives people - what shapes their beliefs, choices and behaviour - remains the foundation of how we work.

We partner with organisations that value depth and who want experienced, trusted advisors for the long term.

Meet the team →

Our services

What we do

01

Marketing & Communications Strategy

Positioning, messaging and go-to-market thinking grounded in real audience insight.

02

Campaign Development

Big ideas and the way to deliver them - content and creative that earns attention.

03

Events & Project Management

Exhibitions, launches and activations, run end to end.

04

Social Media Strategy & Management

Channel strategy, content, email marketing and daily management that builds engaged audiences.

14 years leading marketing and communications across the region

How we work

We're trained behavioural scientists and communications specialists. Everything we do is anchored in audience insight - understanding what drives change among different audiences, and advising our clients how to communicate effectively, whatever the channel.

We're experienced, and we don't delegate: we do the thinking, planning and execution ourselves.

We value long-term partnerships. Our flagship client, the American Hardwood Export Council, is a clear example - we've worked as an extension of their team across the region for over a decade.

See our work →

A hand placing red-stained American hardwood tangram tiles into a timber frame
Some of the brands we've worked with
American Hardwood Export Council MPA APAC - Motion Picture Association Asia-Pacific Wellcome Trust Singapore Global Network Sport Singapore Nestlé ING Creative Content Australia Tasmanian Blackwood Firefish PRS IN VIVO Behaviorally

Work with a team that knows the region.

From strategy to delivery, we'd love to help you make your mark in Asia Pacific.

Start a conversation →