A senior team with global experience:

Anna founded Sycamore and leads its strategy and communications work across the region. She brings more than 20 years of multinational experience spanning advertising, market research, marketing and applied behavioural science, having advised brands and institutions including HSBC, Wellcome, Unilever, the BBC and Architecture Media.

Since 2012 she has guided the American Hardwood Export Council's promotional strategy across Asia Pacific and is a familiar voice on the region's design stage - moderating, interviewing and presenting at conventions and design weeks. Anna holds an MSc in Behavioural Science from the London School of Economics.

A member of the team since 2014, Aaron has leveraged on his effective bilingualism to help clients with their marketing, branding and research needs.

With considerable experience in the Greater China region, Aaron is able to bridge the gap between understanding local market nuances and translating it into practical recommendations for clients. He specialises in branding & research across the Asia Pacific region.

Ryan has been a part of the Sycamore team since 2019, with an interest in leveraging research to drive actionable insights for clients. His research expertise spans across both qualitative and quantitative methodologies, and Ryan has led research engagements across a variety of industries.

Leveraging on past experience in Lazada, he also helps clients with branding & marketing needs across the Southeast Asia region.

Sophia has been part of the Sycamore team since 2024. She crafts and produces communication and creative materials for AHEC with an emphasis on design.

She began her career as a communications and public affairs analyst at a boutique London strategic communications firm. There she worked with clients including a prominent union, government-affiliated charities and a sustainable technology company.

She also works at a leading independent literary agency representing a diverse range of authors alongside freelance communications and events projects. Beyond this role, Sophia is a live presenter for the Banff Mountain Film Festival UK & Ireland Tour.

She graduated with a first-class BA in Philosophy from the University of Bristol and holds an Art & Design Foundation Diploma.

Hatta specialises in digital marketing strategy, content production and social media, with 15 years of experience that includes managing global social media at Razer and leading digital marketing at Starbucks in Singapore.

Alongside Sycamore, he runs Awesome Sauce, crafting digital strategy and high-performance social campaigns for clients such as The Cage, PUMA and MUIS. He is also the founder of BOOTHYPE.com, a football-boot review platform that has reached over two million readers worldwide.